Saatchi and Saatchi’s term “Lovemark” describes a product, service, or entity that inspires Loyalty Beyond Reason. For example, I got asked by my best friend why I love my Moleskin notebook so much and there weren’t words to truly describe it.
Well, one of my other Lovemarks is the Pantone brand. I want all the Pantone products: the notebooks, the stationary, THE CREDIT CARD!!
Well let me introduce, the Underpantones! (appreciate the pun)
Just a mockup by a South African design agency and some say that they are meant to be a social commentary on how overexposed the brand is becoming.
Regardless - I am all for some more Pantone color in my life!
Other fun Pantone inspired products:
I think I may need some mugs for my new apartment…and the toothbrush