Budweiser Brazil has created the Buddy Cup, “a cup integrated with Facebook,” that makes you Facebook friends with someone when you clink glasses.
Interesting idea. A few thoughts:
1. While I generally accept most friend requests from people (As long as I know you…we have to have met in person or we went to the same school, etc) I don’t know if I’d be ready to become Facebook friends with you in the first few minutes of meeting you.
2. I am a very friendly person when I drink - and when I don’t drink. Point is, I enjoy clicking glasses with people when we drink together. I will undoubtedly forget this and end up with a dozen of unknown Facebook friends.
3. Does this mean Budweiser and anyone that can have access to my cup get my personal information? Now I know that the minute I signed up for Facebook, and any social media site for that matter, I am opening up my personal information to the world. I know that it is up to me to restrict what I share and to be aware of what is out there. But the idea of a room of drunken people with the incredibly easy vehicle of sharing there profiles seems a little unsafe.
BUT I still stand by my original thought that this is a very interesting ideal. I can see this working for a special event say, a dating site who is hosting a meet and greet. I think its novel enough that people would enjoy it as a one time experiment. I am unsure if it has a long enough lifespan for it to be a truly successful campaign.
As a comparison to my last article regarding Taco Bell using Snapchat, I think Budweiser is a bit late in the social media innovation. But at least they are trying.
FYI - Android phones with NFC capabilities can already do this via tapping of their phones. Not as fun as sharing a drink but the idea is there.
Dallas-based Firehouse launched the SNAP Program for Dallas Farmers Market Friends to help raise awareness amongst lower income Dallas residents that some of the city’s freshest and most affordable produce can be found at the Dallas Farmers Market.
I think these ads do score high in its attempt to make these fresh, healthy foods look tasty and a much better choice than the traditional fast food they are mimicking. I do not however, automatically think of the price point. Nevertheless, it is an eye-catching campaign that makes me crave some veggies and fruit!
Design and marketing studio Atomicdust was brought on board to develop branding for the new St. Louis restaurant, Pastaria, the brainchild of three-time James Beard Award nominee Gerard Craft. The restaurant, which opened in late September, is rapidly earning accolades for an accessible but unconventional menu that mixes culinary masterpieces with comfortable classics.
I really like this Marketing Agency based in St. Louis, MO. They have a strong focus on interactive design and work closely with businesses to help brand and market. Check out their webpage for some more of their work!
Client: The Ad Council, in partnership with the Humane Society of the US and Maddie’s Fund
Campaign: The Shelter Pet Project
“We know that when people talk about getting a pet, 76% say their next pet will come from a shelter but in reality, only 29% make good on the thought. The Ad Council, in partnership with The Humane Society of the U.S. and Maddie’s Fund, formed The Shelter Pet Project. Our job is to spread the word that pets in shelters are wonderful and lovable, and to encourage people to consider a shelter as the first place to look when acquiring a “new best friend.””
Similar to a previous post I had but this one is much more practical and simpler. Rather large though. I think I would appreciate this more if it was smaller, maybe just over the sidewalk. It’s eye catching enough, don’t want to cross the border to obnoxious. Personal opinion!