Basically, Kmart is offering free shipping on everything at kmart.com if people can’t find it at a brick and mortar store.
My co-worker was laughing at his cubical today and when I asked what it was, he showed me this video by KMart.
The ad is done by Draftfcb and I must say, they did a good job. First few times the lines were delivered, I really thought I had heard wrong (that’s the point isn’t it?). Few more lines in, I was giggling like I was an 11 year old boy. Juvenile? Yes! But they kept it simple and made it work for a company that is usually pretty clean. And as noted by Tim Nudd from Buzzfeed, “props, too, for going all out and including the #shipmypants hastag.”
Client: The Ad Council, in partnership with the Humane Society of the US and Maddie’s Fund
Campaign: The Shelter Pet Project
“We know that when people talk about getting a pet, 76% say their next pet will come from a shelter but in reality, only 29% make good on the thought. The Ad Council, in partnership with The Humane Society of the U.S. and Maddie’s Fund, formed The Shelter Pet Project. Our job is to spread the word that pets in shelters are wonderful and lovable, and to encourage people to consider a shelter as the first place to look when acquiring a “new best friend.””