The Sand Box

Client: The Ad Council, in partnership with the Humane Society of the US and Maddie’s Fund

Campaign: The Shelter Pet Project

By: Draftfcb

“We know that when people talk about getting a pet, 76% say their next pet will come from a shelter  but in reality, only 29% make good on the thought. The Ad Council, in partnership with The Humane Society of the U.S. and Maddie’s Fund, formed The Shelter Pet Project. Our job is to spread the word that pets in shelters are wonderful and lovable, and to encourage people to consider a shelter as the first place to look when acquiring a “new best friend.””