On Madison Avenue, Magazine Awards, Clios, Effies and Webbies are handed out to marketers for making the audience feel and act. So you’re OK taking the credit and responsibility for influencing attitudes and behaviors sometimes but not others?
I get it — that’s human nature. We all like trophies, puppies, and good news. But now, I’m openly asking you to consider and address statistics like this: 80% of women feel worse after seeing a beauty ad then they did before they saw it. 80%.
As a person who enjoys ads and wants to be in the marketing profession, this is always an interesting topic to think about.